
We like this one a lot. Starbucks has just unveiled a new and ambitious –and possibly risky—business strategy with the launch of its new “Via” instant coffee line. That’s right. Instant coffee. As in the Sanka or Nescafe type. The kind of coffee that usually belongs in a college dorm room and which, well, doesn’t usually live up to the normal, brewed cup. Starbucks’ new Via instant coffee, which was test launched earlier this year in Seattle, Chicago, London and a few other US cities, comes in small packets. You simply dissolve them in some hot water and, presto, you have a pretty decent cup of coffee. How do I know this? Because I actually grabbed some packets this past spring and tried them. Read the rest of this entry »


