The scene: You notice the next love of your life sitting at the bar nursing a mixed martini. Her eyes scan the room in an obvious attempt to find some companionship and conversation, only to be met by yours in an apparent act of fate. Confidently you walk over to her and… snap a picture of the code on her shirt.
This is sort of the concept behind the new line of clothing put out by a Netherlands-based online apparel company called W-4. The clothing line features a technology developed by High Energy Magic of Cambridge University called ShotCodes, special 2d barcodes, to link people from offline materials to mobile Internet pages.
How does it work?
If you eye one of these unique logos while you’re on the town, quickly snap a photo of it with your camera phone and a tiny app directs you to the wearer’s LinkedIn, Facebook, or MySpace profile. Based on your findings, you can then decide whether to say hello or press delete.
To give the service a shot, head over to W-41.com, download the free mobile app (currently 315 phones supported), select a ShotCode, and purchase something from the online store. Owners can connect their symbol to any Web site.
Alternatively, ShotCode.org allows you to make free shotcodes that point to any URL you type into the box. The resulting circles can then be printed and shamelessly posted in your most frequented haunts or transferred to the ass of your favorite pair of jeans. The possibilities are virtually endless.
And now, for the official SMASHgods shotcode: