Google Minus Google

Want to perform a Google search without Google results?  Apparently someone does.

And that someone would be Finnish blogger Timo Paloheimo, who has created, ahem, “Google minus Google“.

The site
emerged as
a reactionary response
The site has emerged as a reactionary response to a recent article written by NYT’s Miguel Helft.  Helft’s piece detailed the enormous presence of Google domains in search engine results (Knol, Blogger, and YouTube) and the potential for the company to achieve “Media Company” standing on the web, primarily as a result of Google’s reach and search engine prowess.

As it stands, when you perform a Google search on the web, inevitably you’ll find (mixed in with other results) YouTube videos, Blogger blogs and other Google-owned enterprises that may or may not capture your next click.

Clicks equal visits; visits equal potential advertising revenue through…clicks.

Timo could have no more of this.

And it didn’t take much time for his site to catch on:

Mr. Paloheimo said the site got 3,000 visitors in the first day, and it attracted comments from as far away as Argentina. On some blogs, people suggested revisions to Google Minus, including a version that filters out Wikipedia. Google Custom Search

Ironically, the “Google minus Google” site implements Google’s own custom-search engine, a modified search tool readily available to bloggers and webmasters who utilize Google Adsense.  Using the tool, one is able to limit the results of a search, eliminate certain websites or make exclusions in the returned search results.

How does this all work? When you perform a search your query will be redirected to a standard search, but will be appended with [site:google.***].

I suppose it’s only a matter of time before the site (or at least the copyrighted Google trademark) is pulled or “urged” to make some serious aesthetic modifications in order to stay afloat, but this isn’t the first time a budding entrepreneur has taken it upon himself to cash in on the Google name:


But after the initial posting of Helft’s piece , Google later issued a statement in response to Timo’s Google-less search engine:

Update: Here’s what Google’s had to say, in a statement: “For years, users have been able to customize their experience via the advanced search feature within web search, and we welcome all efforts that help deliver useful information and expand user choice.”

So there it is:  16 minutes of fame minus one.

[Via The New York Times]

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